Privacybeleid Hotel SH Valencia Palace

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Privacybeleid Hotel SH Valencia Palace

The Privacy Policy forms part of the Legal Notice that governs the Website, together with the Cookie Use Policy.

The website is owned by Mare Nostrum Management, S.L., and complies with the requirements established by Law 34/2002 of July 11, on Information Society Services and Electronic Commerce, as well as the current regulations on the protection of personal data, particularly Regulation (EU) 2016/679 of the European Parliament and of the Council of April 27, 2016, concerning the protection of natural persons with regard to the processing of personal data and the free movement of such data, and Organic Law 3/2018 of December 5, on the Protection of Personal Data and the Guarantee of Digital Rights.

Mare Nostrum Management, S.L. reserves the right to modify or adapt this Privacy Policy at any time. Therefore, we recommend that you review it each time you access the Website. If a user has registered on the website and accesses their account or profile, they will be informed of any substantial modifications regarding the processing of their personal data.

Who is the DATA CONTROLLER?
The data collected or voluntarily provided through the Website—whether by browsing or through contact forms, email, or telephone—will be collected and processed by the Data Controller, whose details are as follows:

Name: MARE NOSTRUM MANAGEMENT, S.L.
Tax ID: B46196580
Postal Address: Calle La Paz, 28 – 5th floor, 46003 – Valencia (VALENCIA)
Telephone: 960 911 900
Email: informatica@sh-hoteles.com
Website: www.sh-hoteles.com
Commercial Registry: Registered in the Commercial Registry of Valencia, Volume 4097, Book 2216, Page 219, Section 8, Sheet V-35069

Data Owning Companies

Establishments: Hotel SH Valencia Palace, Hotel SH Inglés, Hotel Suite Palace, SH Colón Valencia
Name: FLORAZAR S.A.
Tax ID: A46106837
Postal Address: Calle Ciudades Unidas, 2 – 46400 – Cullera, Valencia (Spain)
Telephone: 960 911 900

If, for any reason, you wish to contact us regarding the processing of your personal data or privacy (including our Data Protection Officer), you may do so through any of the means indicated above.

When, why, who, how, for what purpose, and for how long do we process your personal data?

When and why?
You can browse most of our web pages without providing any personal information. However, in certain cases, such information is necessary in order to offer you the electronic services you request. If we need to collect personal data to provide the service, we will process this information according to the policy outlined in this document.

Who collects your data?
The collection and processing of any personal data you may provide is carried out by our organization or, where applicable, by our data processors.
In the latter case, these processors are third parties who are contractually required to comply with legal regulations and implement appropriate security measures to protect such data.

For what purpose?
The personal data we request, or that you provide while browsing, are used to manage, deliver, and improve the services you have requested.
For example, we will process your personal data to manage inquiries you send us, to manage your participation in recruitment processes, to send you electronic communications if you have requested them, and, where applicable, to compile statistics.
To this end, we ask for your email address when you use our contact forms on the website. We only collect the personal data necessary to respond to you.
When you subscribe to our newsletters, we also ask for your email address to provide the service. You may unsubscribe from the service at any time, and we provide the necessary tools for you to do so.

How do we process your data?
We collect personal information only to the extent necessary to fulfill a specific purpose. The information will not be used for any purpose incompatible with the one described.
We only disclose information to third parties if it is necessary to fulfill the service's purpose and only to those who need to know it. This ensures that the service is provided while handling your personal data confidentially and in accordance with current legislation.
In any case, our entity adopts security measures to protect data from potential misuse, unauthorized access, alteration, or loss.

How long do we retain your data?
We retain data only for the time necessary to fulfill the purpose for which it was collected or subsequently processed. The retention period depends on the service, and the duration of data processing will be indicated for each service.
At the end of this document, we provide a table with specific retention periods.

What are the PURPOSES for which we will process your personal data?

- Customers:
We process your personal data in order to (1) manage your purchase or service provided; (2) maintain the contractual and pre-contractual relationship for invoicing, preparation of budgets and follow up on the same as well as send you information by electronic means that deal with your request; (3) sending communications on commercial information by electronic means that may be of interest to you, provided there is express authorization; (4) we may develop a commercial profile based on the information you provide us in order to offer products and services according to your interests. No automated decisions will be made on the basis of such a profile.

- Suppliers:
We process your personal data for the purpose of (1) billing, (2) maintaining commercial contact, and, if applicable, (3) sending you information electronically about our products or services.

- Website or email contacts:
We process your personal data for the purpose of (1) responding to your inquiries and requests; (2) managing the requested service or processing your order; (3) sending you commercial information electronically that may be of interest to you, provided there is explicit authorization; (4) we may create a commercial profile based on the information you provide in order to offer you products and services in line with your interests. No automated decisions will be made based on this profile.

- Social media contacts:
We process your personal data for the purpose of (1) responding to your inquiries and requests, (2) managing the requested service, responding to your request, or processing your order, and (3) interacting with you and creating a community of followers.

- Job applicants:
We process your personal data for the purpose of (1) considering you in recruitment selection processes, (2) scheduling interviews and evaluating your application, (3) sharing your resume with companies within the group, collaborators, or affiliates solely to involve you in their selection processes, provided you have given your consent.

- Contest participants:
We process your personal data to manage your participation in the contests we organize, as well as to publicize the winners of the contest and the award ceremony.
Prize winners may be photographed or filmed and broadcasted on any media, our website, or other media outlets. Consequently, it is possible that participants’ images may be captured, recorded, and/or reproduced in connection with the main activity.

- Website users:
By browsing our website, we collect information about your browser, device, and the data of your usage of our website, as well as any information you provide when using our site. In an anonymized or aggregated form, we may record the IP address (the identification number of the device's Internet access, which allows devices, systems, and servers to recognize and communicate with each other).
The purpose of processing is (1) to gain practical knowledge about how users use our website to improve it; (2) to conduct statistical analysis to help improve our business strategy; (3) to perform website performance analytics; and (4) for technical security and system diagnosis.
The data we obtain is not related to a specific user and will be stored in our databases.
The aforementioned data, as well as any personal data you may provide, is stored using cookies that are collected in a pseudonymized format and are subject to objections to the processing of this personal data, as detailed in the Cookie Policy.

You can review the Cookie Policy in the corresponding section.

Your browsing information may be stored through Google Analytics, so we refer to Google's Privacy Policy, as it collects and processes such information.
Likewise, from our website, we may offer the functionality of Google Maps, which could access your location, should you permit it, in order to provide more specific information about the distance and/or routes to our offices. In this regard, we refer to the privacy policy used by Google Maps to understand the use and processing of such data.
In order to offer information or services of interest based on the User's location, we may access data related to the geolocation of the User's device in cases where the user's settings allow it.
The Portal may offer functionalities to share content through third-party applications, such as Facebook, Instagram, or Twitter. These applications may collect and process information related to the user's browsing on different websites. Any personal information collected through these applications may be used by other users of the applications. Your interactions are subject to the privacy policies of the companies providing the applications.
The Portal may host blogs, forums, and other social network services to facilitate the exchange of knowledge and content. Any personal information provided by the user may be shared with other users of that service, over whom we have no control.

- Video Surveillance:
We also inform you that we have a video surveillance system, the purpose of which is to ensure the safety of people, property, and facilities. The current regulations legitimize the processing based on legitimate interest, so your image may be recorded simply by entering our facilities.
These data may be communicated to the State Security Forces if necessary. The images will be stored for a maximum period of one (1) month from their capture.

What is the LEGAL BASIS for the processing of your data?

- Clients:
The legal basis for processing your data is (1) the execution of a contract and maintenance of the contractual relationship and (2) your consent, which is requested for the sending of offers of products and services through electronic means, without in any case affecting the execution of the contract if this consent is withdrawn.

- Suppliers:
The legal basis for processing your data is the execution of a contract in which the interested party is involved or for the application of pre-contractual measures.

- Website or email contacts:
The legal basis for processing your data is the consent of the interested party.
In cases where it is necessary to complete a form and click the "submit" button to make a request, submitting the form will necessarily mean that you have been informed and have explicitly given your consent to the contents of the clause attached to the form or accepted the privacy policy.
All our forms have a checkbox that must be checked to access the services offered.
The purposes of the processing will be as follows:
a) Manage the inquiries or requests for information that you send us through the Website, email, or phone.
b) Send communications, special promotions, news, or actions that may be of interest to you or that you request, even by electronic means. As it is an accessory purpose to the main one, you must check the box enabled for that purpose.
The personal data you provide through this medium will not be communicated to third parties, and Mare Nostrum Management, S.L. will be the one to directly respond to such inquiries.

- Social media contacts:
The legal basis for processing your data is the acceptance of the contractual relationship with the relevant social network provider, as manifested by signing up for its application and in accordance with its privacy policies, which are external to us.

- Work with us:
If you provide us with your resume, either through the Website, email, or physically at any of Mare Nostrum Management, S.L.'s offices, it will be incorporated into our database. The resume will be stored for a period of 1 year, after which, if we have not contacted you, it will be deleted.
The legal basis for processing is the explicit consent granted by the interested party for the processing of the data contained in the resume when submitting it and marking the checkbox designated for this purpose.
The purpose of the processing is to include you in present and future selection processes for Mare Nostrum Management, S.L. or any entity belonging to the business group.
If the interested party is eventually hired as an employee by Mare Nostrum Management, S.L. or any entity belonging to the business group, their data will be incorporated into a database owned by the company for internal management of the employee-employer relationship.

- Newsletter Subscription:
On the Website, you can subscribe to Mare Nostrum Management, S.L.'s newsletter. To do so, you must provide an email address to which it will be sent.
Such information will be stored in a database of Mare Nostrum Management, S.L., where it will remain until the interested party requests to unsubscribe or, if applicable, Mare Nostrum Management, S.L. ceases sending it.
The legal basis for processing this personal data is the explicit consent provided by all interested parties who subscribe to this service by checking the box designated for this purpose.
The email addresses will only be processed and stored for the purpose of managing the sending of the newsletter to users who request it.

- Contest Participants:
The legal basis for processing your data is your consent when registering for the contest and accepting the privacy policy and the contest rules.
The personal data collected will not be shared with third parties.

- Website Users:
The legal basis for processing the data is our (1) legitimate interest in understanding the browsing patterns of our users to adapt to their interests and improve our relationship with them; as well as (2) your consent by browsing our website and accepting the terms of use of cookies.

To which RECIPIENTS will your data be communicated?

Your data will not be shared with third parties unrelated to the service we provide, unless legally required. Specifically, it will be communicated to the Spanish Tax Agency, banks, and financial institutions for the payment of the service provided or the product acquired.
Your data may also be communicated to our service providers when necessary for the execution of the contract. In these cases, the data processor has committed, by contract, to using the data solely for the purpose justifying the processing and to maintaining adequate security measures.

What SECURITY MEASURES do we apply?

You can rest assured that we have adopted appropriate technical and organizational measures to guarantee the confidentiality, integrity, and availability in the processing of your personal data, specifically those that prevent loss, misuse, alteration, unauthorized access, and theft of personal data.

What are your RIGHTS when you provide us with your data?

You can exercise your rights of access, rectification, erasure, portability, restriction, or opposition to the processing of your data, including the right to withdraw the consent given, as detailed below:
Right of access: You can ask us whether we are processing your data and how.
Right of rectification: You can ask us to update your personal data if they are incorrect, and delete them if you wish.
Right to restrict processing: In this case, your data will only be kept by us for the exercise or defense of claims.
Right to object: After your opposition request, we will stop processing the data in the manner you indicate, unless there are compelling legitimate reasons, or the exercise or defense of potential claims requires continued processing.
Right to data portability: If you want your data to be processed by another company, we will facilitate the portability of your data to the new controller.
Right to erasure: You can request the deletion of your data when they are no longer necessary for processing, you withdraw your consent, the processing is unlawful, or there is a legal obligation to do so. We will analyze the situation and apply the law.
If you need more information about the rights recognized by the Law and how to exercise them, we recommend contacting the Spanish Agency for the Protection of Data (AEPD), which is the supervisory authority for data protection.

You can contact the Data Protection Officer before filing a complaint against the data controller before the AEPD.
If we have not attended to your rights request, you may file a complaint with the AEPD.
We have forms for exercising rights that can be requested via the email address mentioned above; you may also use those provided by the AEPD or by third parties. These forms must be signed electronically or accompanied by a copy of your ID card. If acting through a representative, the form must also be accompanied by a copy of their ID or an electronic signature.
The forms should be submitted in person or sent by postal or electronic mail to the addresses listed in the "Responsible" section.
The maximum time to resolve is one month from the receipt of your request.

How long will we RETAIN your data?

Personal data will be kept as long as the relationship with us is maintained.
Once the relationship ends, the personal data processed for each of the purposes indicated will be kept for the legally required periods. If no legal period exists, the data will be kept until the interested party requests its deletion or withdraws the consent given, or for the time that a judge or court may require them, in accordance with the statute of limitations for legal actions.
For each processing or data type, we provide a specific period, which you can consult in the following table:



COOKIE SETTINGS

Cookie Use Policy
This Cookie Policy is an integral part of the Legal Notice and Privacy Policy of Mare Nostrum Management, S.L.. Accessing and browsing the site, or using its services, implies acceptance of the General Conditions established in our Legal Notice (and therefore the Privacy Policy and Cookie Policy). Please read them carefully.

We appreciate your decision to visit us. We want your experience on the site to be the best possible, and for this reason, we have drafted this Cookie Policy in compliance with the second section of Article 22 of Law 34/2002, of July 11, on Information Society Services and Electronic Commerce (hereinafter, LSSI), as clearly, transparently, comprehensively, and understandably as possible.

What is a Cookie?
This website uses cookies and/or similar technologies that store and retrieve information when you browse. In general, these technologies can serve various purposes, such as recognizing you as a user, obtaining information about your browsing habits, or customizing how content is displayed.

Cookies are files that contain small amounts of information that are downloaded to the user's browser or device (smartphone, tablet, or smart TV) when they visit a website. Their primary purpose is to store information about your visit and recognize you each time you access the website. They also allow us to improve the quality and usability of our website.

Cookies are essential for the functioning of the internet; they cannot damage the user's equipment/device and, if enabled in your browser settings, help us identify and resolve potential website errors on [www.sh-hoteles.com](http://www.sh-hoteles.com).

Like most websites, this site uses cookies to ensure the proper operation of the web page, to store preferences such as your selected language or font size, to learn about the user’s browsing experience, and to collect anonymous statistical data, such as which pages the user visited or how long they stayed on the site.

Types of Cookies
There are different types of cookies. They all work in the same way, but have slight differences:

• Session Cookies: These are designed to collect and store data while the user accesses a web page. They are typically used to store information only needed to provide the service requested by the user on a single occasion (e.g., a list of purchased items) and are deleted when the session ends.
Session cookies only last for the duration of your visit and are deleted when you close your browser. Their main purpose is to identify the type of device, support website security, or its basic functionality. They do not contain personal information that would allow us to identify an individual.

• Persistent or Permanent Cookies: These are those where the data remains stored on the terminal and can be accessed and processed for a period defined by the cookie’s controller, which can range from a few minutes to several years.
They are stored on the device’s hard drive and our website reads them each time you revisit; they have a defined expiration date, after which the cookie ceases to function. They allow us to identify your actions and preferences, analyze visits, and help us understand how users reach our site and improve our services.

• Technical or Strictly Necessary Cookies: (exempt from the obligations of Article 22.2 of the LSSI when they enable the service requested by the user). These allow the user to browse a website, platform, or application and use the various options or services on it, including those used by the publisher to manage and operate the website and enable its functions and services, such as controlling traffic and data communication, identifying the session, accessing restricted access areas, remembering the elements that make up an order, carrying out the purchase process, managing payment, controlling fraud related to service security, signing up or participating in an event, counting visits for software licensing billing, using security features during browsing, storing content for video or sound distribution, enabling dynamic content (e.g., loading animations for text or images), or sharing content via social networks.

• Preference or Personalization Cookies: These allow information to be remembered so that the user accesses the service with certain characteristics that may differentiate their experience from that of other users, such as language, number of search results to display, the appearance or content of the service depending on the browser type, or the region from which the user accesses.

• Geolocation Cookies: These are used to determine the country or region the user is in when accessing a website service, in order to offer content or services suitable to their location.

• Analytics or Measurement Cookies: These enable tracking and analysis of users’ behavior on the linked websites, including measuring the effectiveness of advertisements. The information collected by these cookies is used to measure activity on websites, applications, or platforms, and to make improvements based on user data analysis.

• Behavioral Advertising Cookies: These store information on user behavior obtained through continuous observation of their browsing habits, allowing a specific profile to be developed to show advertising based on that profile.

* Anonymous: only collect information about the advertising spaces displayed on the website, regardless of the user accessing the website, i.e., without explicitly identifying them.

* Personalized: collect personal information from the user by a third party, for the personalization of said advertising spaces.

• Functionality Cookies: These remember decisions made by the user, such as login or user ID. The information collected by these cookies is anonymized (i.e., it does not contain name, address, or other data).

• First-party Cookies: These are sent to the user's terminal device from a computer or domain managed by the publisher and from which the service requested by the user is provided.

• Third-party Cookies: These are set by a website other than the one being visited; for example, those used by social networks (such as Facebook) or by external content add-ons (such as Google Maps). Some advertising companies also use this type of file to track visits to all the websites where they advertise.

Use of Cookies by [www.sh-hoteles.com](http://www.sh-hoteles.com)
By accessing [www.sh-hoteles.com](http://www.sh-hoteles.com), you expressly agree that we may use these types of cookies on your devices. If you disable cookies, your browsing experience may not be optimal and some utilities may not work correctly.

a) First-party Cookies.
To recognize you and provide better service, our site uses its own cookies (small text files stored by your browser). The advantages of accepting our cookies translate into time savings.

They may also be used to recognize you between successive visits and thus adapt the content shown, gather information about the date and time of your last visit, measure some traffic parameters within the site, and estimate the number of visits, so we can better target and adjust services and promotions.

No cookie allows us to contact you via phone, email, or any other means. No cookie can extract information from your hard drive or steal personal information.

b) Third-party Cookies.
These are sent to the user's terminal device from a device or domain not managed by the publisher, but by another entity that processes the data collected via the cookies.

c) Google Analytics Cookies
The site uses the Google Analytics service, provided by Google, Inc., headquartered at 1600 Amphitheatre Parkway, Mountain View (California), CA 94043, United States ("Google").

Google Analytics uses cookies to help us analyze how users use the site. The information generated by the cookie about your use of the site (including your IP address) will be directly transmitted to and stored by Google on servers in the United States. Google will use this information on our behalf to track website usage, compile reports on site activity, and provide other services related to site activity and internet usage. Google may also transfer this information to third parties when required by law or when such third parties process the information on Google's behalf. Google will not associate your IP address with any other data held by Google.

If you wish, you may refuse the processing of data or information by rejecting the use of cookies through your browser settings. However, if you do so, you may not be able to use the full functionality of this site. By using this site, you consent to the processing of your information by Google in the manner and for the purposes described above.

More information at [https://www.google.es/intl/en/policies/technologies/cookies/](https://www.google.es/intl/en/policies/technologies/cookies/). Google has developed a browser add-on to opt out of its cookies: [https://tools.google.com/dlpage/gaoptout](https://tools.google.com/dlpage/gaoptout)

User Settings to Avoid Cookies
From [www.sh-hoteles.com](http://www.sh-hoteles.com) and in compliance with current legal regulations, we provide you with information to help you configure your browser(s) to maintain privacy and security regarding cookies. We therefore provide the information and links to the official support sites of the main browsers so you can decide whether or not to accept the use of cookies.

Thus, you can block cookies through your browser’s configuration tools (all modern browsers allow you to change cookie settings. These settings are usually found in the "Options" or "Preferences" menu) or configure your browser to alert you when a server wants to save a cookie:

a) If using Microsoft Internet Explorer: go to Tools > Internet Options > Privacy > Settings. For more info visit [https://support.microsoft.com/es-es/help/17442/windows-internet-explorer-delete-manage-cookies](https://support.microsoft.com/es-es/help/17442/windows-internet-explorer-delete-manage-cookies)

b) If using Mozilla Firefox: go to Tools > Options > Privacy > Cookies. For more info visit [https://support.mozilla.org/es/kb/Deshabilitar%20cookies%20de%20terceros](https://support.mozilla.org/es/kb/Deshabilitar%20cookies%20de%20terceros)

c) If using Google Chrome: go to Options > Advanced Options > Privacy. For more info visit [http://support.google.com/chrome/bin/answer.py?hl=en\&answer=95647](http://support.google.com/chrome/bin/answer.py?hl=en&answer=95647)

d) If using Opera: in the Security and Privacy section, you can configure the browser.
For more info visit http://www.opera.com/help/tutorials/security/cookies/

e) If using Apple Safari: go to Preferences > Security or Privacy to configure the browser.
For more info visit https://support.apple.com/es-es/guide/safari/sfri11471/mac

f) If you wish to disable Google Universal Analytics, you can install the following add-on provided by Google: https://tools.google.com/dlpage/gaoptout

Some features and services may be disabled or behave differently than expected — for example, staying logged in, keeping items in a shopping cart on an e-commerce site, or receiving location-based information, among others.

If you disable the use of cookies on this website, you may no longer be able to access certain areas of the site, or your browsing experience may be significantly degraded.